Sales Letters

A sales letter is often the first and most important way of reaching new customers. How can you be sure yours does the job properly?

In a short 90 minute workshop delegates will learn the basic principles of writing a great sales letter using the AIDICA formula. SMB have years of experience in writing sales letters for use in the UK and more recently in the USA.

For most sectors other than retail, a sales document of some sort is the first and most important way of reaching new customers. Here is how to create a cracking sales letter, though the tips apply equally to brochures, general sales literature and even web pages.

Delegates will learn how to:-

Make readers look
Explain why prospective customers need their product
Give prospective clients confidence in your company
Make it worthwhile to respond immediately
Prove there's nothing to lose
Write it right !
Make it sound easy
Sell a package

Delegates will all leave with a working knowledge of what works and what doesn’t and will receive full handout materials including a simple crib sheet to help them structure sales letters.

Delegate fee £49.95 including workshop materials, tea or coffee.

To arrange a no obligation meeting to discuss how Sales Letter training can work for you simply call Stewar Rickersey on 01623 519868 or by e-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it